Excursion — Static Landing Page Build

Front-End Developer (HTML + CSS) Design Interpreter (Redlining, layout breakdown) UX Integrator (Ensured fidelity to original intent)

Design-to-Code Implementation

The Problem

I was given a static design concept for Excursion, a fictional travel app, and challenged to bring it to life in the browser. The original design was not made in Webflow — it required direct HTML and CSS implementation based on manual redline inspection and careful layout translation.

A clean, responsive static landing page coded from a concept design using only HTML and CSS — ready for live deployment.

Goals

  • Recreate the concept exactly in HTML/CSS — no drag-and-drop tools
  • Maintain spacing, hierarchy, and visual integrity across devices
  • Build a static landing page that could be dropped into a live site immediately

My Approach

  • Redlining the Design: Used design specs (margins, type sizes, alignment) to plan clean CSS classes
  • Responsive Grid: Structured the layout to work on mobile and desktop using semantic HTML and percentage-based spacing
  • Optimized Visuals: Chose proper image formats and compression for loading performance
  • CTA Fidelity: Ensured that all button styles and placements aligned with the design’s messaging rhythm

Technical Notes

  • Built with HTML5, CSS3 (no frameworks)
  • Organized for maintainability with reusable utility classes
  • Fully responsive down to 375px (iPhone 8+)
  • Can be extended into React/Webflow if needed

This concept explores a minimalist landing page for Excursion, a fictional mobile app designed to help users discover hidden places around them. The goal was to create a simple, clean, and emotionally-driven first interaction for an audience of travelers and explorers.