Classic City — Brand Identity and Website Launch
Brand Identity Designer UX Designer Web Visual Designer (Figma) Squarespace Developer Content Strategist (light guidance)
Client Project (Full Branding + Squarespace Website)
The Problem
Classic City needed to launch a cohesive, visually distinct brand targeting modern families and young professionals. They required both a strong visual identity and a fully operational website to communicate their mission and services clearly — all within a consistent style and tone.
They had no pre-existing brand standards and needed everything developed from the ground up.
Project Goals
- Create a unique, polished brand identity (logo, color palette, typography, imagery)
- Develop brand standards to maintain consistency across media
- Design and build a multi-page website (including events, FAQs, contact forms)
- Ensure the site was easy to navigate and future-proofed for updates
My Approach
🎨 Phase 1: Brand Development
- Designed full brand assets, including logo systems, background patterns, color palettes, and typography standards.
- Developed a visual language combining tradition (deep blues, golds) with youthful energy (fresh layouts, community imagery).
Phase 2: Website Design & Build
- Planned UX flows for homepage, about, events, FAQs, and contact pages using Figma.
- Created wireframes and high-fidelity mockups for each core page.
- Built a fully responsive Squarespace site using custom CSS where needed to extend functionality.
- Integrated interactive features like event calendars, FAQ toggles, and dynamic CTAs.
Technical Notes
- Squarespace 7.1 platform with custom CSS extensions
- Responsive mobile-first design
- Full style guide integration for future scalability
- Accessible design practices (contrast ratios, form usability)